Move over M&Ms, Lowe's and FedEx! Stock car racing sponsorships might be the land of the America's biggest brands, but small-town Unker's is once again making its way to the starting line.
Unker's brand of therapeutic products is sponsoring professional race car driver Matt Wallace in the 2017 World Series of Asphalt Stock Car Racing, an annual racing event held at New Smyrna Speedway in New Smyrna Beach, FL. The Smyrna races are scheduled to begin February 17 and continue through NASCAR's Speedweek, the sport's annual series of season-kickoff events held in Daytona, FL, leading up to the marquee Daytona 500 race on February 26. Wallace will be racing the black and green #6 Unker's car at New Smyrna.
If the Wallace name seems familiar, it should be where racing is involved. Matt Wallace is the son of NASCAR driver Mike Wallace and nephew of NASCAR drivers Rusty and Kenny Wallace. In addition, Matt's sister Chrissy and cousin Steve are also stock car racing drivers. At the age of nine, the now 21-year old racer from Concord, North Carolina started racing Bandoleros, which are smaller sized stock cars for entry-level drivers. These days Wallace can be found behind the wheel of full-sized and full-speed Super Late Model cars.
Unker's is a multi-purpose therapeutic salve manufactured in Upton, Wyoming by Olde Tyme Remedies, a Cincinnati, Ohio company operated by second generation owner Patricia Pendleton. The company also makes a spray version of the product, called NATURub. Both brands of pain relievers are made with all-natural ingredients and are 100% sourced and made in the USA. The products are sold nationwide at independent pharmacies and specialty retailers, as well as online.
This will not be the first time that the Unker's brand logo has been emblazened on the outer shell of a Wallace-driven race car. Through business connections, Ms. Pendleton met driver Mike Wallace which led to Unker's sponsorship of Wallace's #28 car during the 2014 NASCAR Nationwide Series race in Daytona.